Bring role models to beginner sessions

One of the key aspects of recruiting is having potential new players identify with a role model. Age, ethnicity, gender and other aspects play a role in the identification process. A role model plays a central role in showing new players what they can achieve. 

"If you can see it, you can be it." 

People need role models they can identify with. These role models must be relatable and representative of the population. This will make the accomplishments of the role model seem more tangible and achievable for those who identify with them. 

When athletes who are successful in their sport provide testimonials or become directly involved in recruiting the next generation, this can help to boost the growth of your organisation. to having role models actively participating in demonstration practices for beginners, it is also In addition advisable to show suitable short videos with the athlete in action or have them showcase national team kit, medals, etc., that emphasise the role model's success.  

A role model is most relatable when athletes can see parts of themselves in the role model's personality, training style, identity, background etc. 

Gender is an evident factor, but other factors are also important and must be considered when planning a recruiting campaign. For instance, age and race also play a huge part in whether an athlete can feel represented by the role models in Ultimate. Where the athlete started playing is a  big influencing factor as well and colleges in particular can use alumni who may have started playing in their college teams as a way to showcase the potential of the sport. 

When telling someone about a role model, emphasise the similarities between them and the person you are talking to. 

External Case Studies / Articles 

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With the support of the Erasmus+ Programme of the European Union.